At Untangled, we believe sustainability isn’t just the right thing to do - it’s the key to building hospitality brands that stand out, and grow stronger, smarter, and more profitable.

Who’s Doing The Untangling

  • Sarah Brading

    Director

    Sarah knows first-hand what it takes to run a restaurant that’s both commercially successful and genuinely sustainable.

    As co-founder and sustainability lead at Flat Earth Pizzas - named one of London’s top three most sustainable restaurants by Time Out - she embedded practices that earned a coveted 3-Star Sustainable Restaurant Association rating, the only independent pizzeria to achieve it.

    Named a Sustainability Trailblazer in CODE Hospitality’s Women of the Year 2024, Sarah now helps hospitality and lifestyle brands turn sustainability from a challenge into a competitive advantage - blending 15+ years of strategic insight and brand-building know-how to drive measurable impact and authentic growth.

  • Rich Baker

    Advisory Partner

    Rich brings over 30 years of hospitality leadership, including as CEO of a quick-service burrito brand with revenues of up to £100M.

    A proven expert in scaling multi-site operations, he has built high-performing teams and delivered sustainable growth at pace.

    As the chef and co-founder of Flat Earth in Bethnal Green, he pioneered a new approach to pizza: meat-free menus, responsibly sourced ingredients, and inventive toppings that cut down on waste while surprising guests.

    At Untangled, he offers clients strategic insight, operational know-how, and mentorship - adding credibility and real-world depth to every project.

Our Approach

  • Practical sustainability - rooted in real hospitality operations

  • Creative storytelling - to inspire guests, teams, and press

  • Commercial impact - because growth and purpose go hand-in-hand.

Our Values

  • Authenticity over tokenism - real impact, not greenwash

  • Creativity with credibility - your sustainability story should inspire, not bore

  • Commercial focus - because change only sticks if it helps your business grow

  • Partnership, not preachiness - we work alongside your team, with practical solutions you can actually implement